Founder, Chairman, CEO
Page Six calls Frank Ginsberg an advertising guru. Over the years, a lot of other labels have gotten affixed to him too. Founder. Chairman. Entrepreneur. Icon. Legend. But the one title Frank has always been most comfortable with is the one he started with. Art Director. His singular style, distinguished by its differentiating power, has helped build brands like Purina Cat Chow, U.S. Trust, Financial Times, Thompson Reuters, Enterprise Rent-A-Car, Bacardi and Van Cleef & Arpel. Frank sits on the board of directors of the AAAA Creative Committee, The American Hospital in Paris Foundation, The Acting Company and the Children’s Hearing Institute, which recently honored him with the Jule Styne Humanitarian Award. Check out some of Frank’s most recent press profiles here.
President, Chief Strategic Officer
The agency’s thinker-in-chief. And the calmest, most collaborative voice in the day-to-day chaos that is AFG&. In his twin roles as president and lead strategist, Stu brings thought leadership, an innate ability to build on the ideas of others, a let’s-look-before-we-leap attitude, and one of the industry’s deepest understandings of consumer behavior to the table. As the individual most responsible for keeping the agency’s key Purina businesses purring along, you can think of Stu as a herder of cats. A phrase that also perfectly describes his role in corralling all the various talents, energies and egos of AFG& at large.
Co-Chief Creative Officer
In all of advertising today, there are maybe two dozen top creative directors who truly get it. Who give you ideas instead of jargon. Who teach their teams how to be better creative people. Who take a client’s business as seriously as if it were their own. Joe Petruccio is one of those creative directors. A mentor to many, a peer to few, and a partner to all, Joe is also the official artist of Elvis Presley’s Graceland Estate, and his sports blogs, which chronicle the misfortunes of the Mets and the Jets, have been recently profiled in both The New York Times and The Wall Street Journal.
Co-Chief Creative Officer
If you’re loved, you’re hated. If you’re neither, you’re forgotten. These are the words Alex lives by, leads by, and works by; always trying to avoid that perilously ordinary middle of the road. During his time in the industry Alex and teams have produced some of the more memorable, dynamic creative for CPG, spirits, and lifestyle brands. Outside of the ad world, Alex is an accomplished director, producer, and performer highlights include: an iTunes top 10 comedy podcast, one of Funny or Die’s all time most viewed videos, and a recent short film that’s making waves in the festival circuit.
Executive Group Managing Director
At AFG&, Dawn is, for many of our clients, that all-important first call. An inventive and action-oriented brand leader. Before AFG&, Dawn was a global brand leader at agencies like Y&R and McCann, on lynchpin businesses like Colgate and Mastercard. Beyond AFG&, Dawn has scaled Kilimanjaro and is currently mastering the art of the tango. A New Yorker by way of Southern California by way of Texas, Dawn is herself a mash-up of talents and passions who even finds time to design fashions for pets. Check out some coverage she got from last year’s Fashion Week here.
CFO & COO
When he first got out of college, Augie wanted to be a copywriter. But the only agency job he could find at the time was in the accounting department. And he kinda liked it. So he went back to school to get his MBA in Finance, and has spent the twenty years since in increasingly senior finance positions at Havas, Omnicom, and Interpublic. Today Augie steers the financial affairs, diversity efforts, and overall operations of AFG&, and he is that rarest of all breeds in the advertising business: A coolly efficient manager and numbers guy who also understands that the heart and soul of this business is creative.
Executive Group Managing Director
How can we do this differently? How can we do this better? Why isn’t anyone responding to my midnight e-mails? Every day (and most nights), Amy’s evidently inexhaustible well of ideas and energy helps make AFG& a smarter, more invaluable resource for our clients. A graduate of the Baruch MBA program, Amy is also the co-proprietor of a comic book store in Brooklyn that goes to market as the Rizzoli of comic book stores. In every aspect of her job and life, Amy always demands the unique, be it in Brooklyn or the world at large. Take a tour of Amy’s Bergen Street Comics.
Executive Group Account Director
Relationships are at the very core of our business, and Bob’s relationship with key AFG& client Lorillard goes back more than 30 years. He’s their trusted partner in every aspect of the marketing and advertising process, and has been instrumental in helping Lorillard build its flagship brand, Newport, into the largest menthol brand in the US. Bob is also an expert on local history, architecture and historic preservation, and these passions earned him a Mayoral appointment to The Landmarks Preservation Board of the City of Yonkers. Check out the website he designed and built to showcase his city’s rich history here.
Group Managing Director
Understanding the difference between ‘hearing’ and listening’ – that’s what Tara feels is the key component of building and maintaining successful business partnerships. With an ad agency career spanning 25 years, 15 of those years at afg&, Tara’s approach is definitely in a ‘hands-on’ capacity – working closely with her client counterparts, and agency team members – from research & development on new product launches, to brand communication development, through to final production, Tara is truly a team player — always in the game, never a ‘bleacher-creature’. And, in case you couldn’t tell, she is an avid sports fan; from playing tennis, to watching her beloved New York Yankees!