Founder, Chairman, CEO
Frank Ginsberg is an advertising guru. Over the years, a lot of other labels have been affixed to him too. Founder. Chairman. Entrepreneur. Icon. Legend. But the one title Frank has always been most comfortable with is the one he started with. Art Director. His singular style, distinguished by its differentiating power, has helped build brands like Purina Cat Chow, U.S. Trust, Financial Times, Thomson Reuters, Enterprise Rent-A-Car, Bacardi and Van Cleef & Arpels. Frank sits on the board of directors of the AAAA Creative Committee, The American Hospital of Paris Foundation, The Acting Company and the Children’s Hearing Institute, which honored him with the Jule Styne Humanitarian Award.
Executive Group Managing Director
At AFG&, Dawn is, for many of our clients, that all-important first call. An inventive and action-oriented brand leader. Before AFG&, Dawn was a global brand leader at agencies like Y&R and McCann, on lynchpin businesses like Colgate, Procter & Gamble, Capital One, Mastercard and Nestle Purina. It is evident that her passion knows no boundaries – read all about it. Beyond AFG&, Dawn has scaled Kilimanjaro and is currently mastering the art of the tango. A New Yorker by way of Texas, Dawn is herself a mash-up of talents and passions who even finds time to design fashions for pets.
Executive Group Managing Director
How can we do this differently? How can we do this better? Why isn’t anyone responding to my midnight e-mails? Every day (and most nights), Amy’s evidently inexhaustible well of ideas and energy helps make AFG& a smarter, more invaluable resource for our clients. A graduate of the Baruch MBA program, Amy is also the co-proprietor of a comic book store in Brooklyn that goes to market as the Rizzoli of comic book stores. In every aspect of her job and life, Amy always demands the unique, be it in Brooklyn or the world at large. Take a tour of Amy’s Bergen Street Comics.
Chief Creative Officer
In all of advertising today, there are maybe two dozen top creative directors who truly get it. Who give you ideas instead of jargon. Who teach their teams how to be better creative people. Who take a client’s business as seriously as if it were their own. Joe Petruccio is one of those creative directors. A mentor to many, a peer to few, and a partner to all, Joe is also the official artist of Elvis Presley’s Graceland Estate, and his sports blogs, which chronicle the misfortunes of the Mets and the Jets, have been recently profiled in both The New York Times and The Wall Street Journal.
Group Managing Director
Understanding the difference between ‘hearing’ and listening’ – that’s what Tara feels is the key component of building and maintaining successful business partnerships. With an ad agency career spanning 25 years, 15 of those years at afg&, Tara’s approach is definitely in a ‘hands-on’ capacity – working closely with her client counterparts, and agency team members – from research & development on new product launches, to brand communication development, through to final production, Tara is truly a team player — always in the game, never a ‘bleacher-creature’. And, in case you couldn’t tell, she is an avid sports fan; from playing tennis, to watching her beloved New York Yankees!
Chief Global Strategic Officer
The agency’s thinker-in-chief. And the calmest, most collaborative voice in the day-to-day chaos that is AFG&. Stu brings thought leadership, an innate ability to build on the ideas of others, a let’s-look-before-we-leap attitude, and one of the industry’s deepest understandings of consumer behavior to the table. As the individual most responsible for keeping the agency’s key Purina businesses purring along, you can think of Stu as a herder of cats. A phrase that also perfectly describes his role in corralling all the various talents, energies and egos of AFG& at large.
CFO & COO
When he first got out of college, Augie wanted to be a copywriter. But the only agency job he could find at the time was in the accounting department. And he kinda liked it. So he went back to school to get his MBA in Finance, and has spent the twenty years since in increasingly senior finance positions at Havas, Omnicom, and Interpublic. Today Augie steers the financial affairs, diversity efforts, and overall operations of AFG&, and he is that rarest of all breeds in the advertising business: A coolly efficient manager and numbers guy who also understands that the heart and soul of this business is creative.
Executive Group Account Director
Relationships are at the very core of our business, and Bob’s relationship with key AFG& client Lorillard goes back more than 30 years. He’s their trusted partner in every aspect of the marketing and advertising process, and has been instrumental in helping Lorillard build its flagship brand, Newport, into the largest menthol brand in the US. Bob is also an expert on local history, architecture and historic preservation, and these passions earned him a Mayoral appointment to The Landmarks Preservation Board of the City of Yonkers. Check out the website he designed and built to showcase his city’s rich history here.
Chief Digital Officer
With 20 years experience in digital strategy, innovation, creative, marketing, and management Ted Silverstein brings a unique insight into how digital impacts the way we live. A pioneer at Office.com, Ted partnered with CBS-TV and Microsoft to bring integrated and innovative content solutions to ODC’s 1mm monthly audience. He brought innovation and leading-edge technology to both the Cardiovascular Research Foundation and ThomasNet.com in addition to being co-founder of a successful start-up that provided handwriting recognition software to the medical industry. Ted and his full-service team push the boundaries of digital with their work on content-driven campaigns encompassing social, mobile, in-venue, and experiential.
Jonathan is a bicultural strategist who grew up in France and has lived in the United States for over 16 years. Most of the brands he worked on have reached out to women both in the United States and abroad. On Uncle Ben’s, he used universal archetypal storytelling to create a campaign relevant to the United States, Canada, France, Germany and the UK. At a Hispanic agency, he tailored strategies to various cultures. Currently, he works on Purina in the United States, Latin America and Europe. Jonathan created the SEAL strategic process and is excited to share it with those who seek differentiation that is authentic to their brand and provides a deeper meaning to people which he thinks should be called “agents of change.”
Executive Creative Director
At JWT/Chicago, Gib created compelling and award-winning work for clients as diverse as Kellogg’s, Premier Cruise Lines, 7-Eleven, Motorola, Sherwin-Williams, Oscar Mayer, and The Milk Board. In 1995, Gib was recruited by incoming CCO Nina DiSesa to play a key role in the creative renaissance of McCann-Erickson New York. His contributions were felt immediately, co-leading the pitch and procurement of Lucent Technologies, the research and equipment arm of AT&T. The work created by McCann not only built a respected global brand from day one, it launched the largest IPO in Wall Street history, adding to a staggering $285 million 12-month new business flurry for the agency. For 12 years he has been the guiding creative force behind United Way of America, a 125-year-old organization reinventing itself and finding a voice in the digital age. His awards include Effies, Andys, Clios, London International, New York and Chicago Film Festivals, and the Cannes Short List.
Executive Creative Director
Yücel Erdogan is a successful Creative Director with experience spanning a wide range of industries. He is especially adept at luxury and spirits, but has a gift for elevating any advertising he takes on. He began his career at Publicis. His work for Max Factor at his next agency LMPM won the agency AdWeek’s Agency of the Year accolade. After joining AFG in 1999, he won and developed major accounts such as Bacardi, Tumi, Sally Hansen, Fortunoff, St. Regis, and Carrerra Carrera. The Bacardi advertising is still in use today, 11 years later. In 2011 Yücel joined Sean Diddy Combs’ boutique agency Blue Flame. In four years there he and his team catapulted CIROC vodka to the fastest-growing product in the spirits market – increasing sales from 795,000 cases to over 2.05 million cases in just 18 months. He also conceptualized and photographed Sean John apparel campaigns. In 2015, Yücel returned to AFG to help take their clients’ brands to new heights.