Breaking category conventions, we dug into the brand’s semiotic meaning to uncover its unique and ownable attributes: it’s all in the name - “Thera”. The Greek island of Thera (present-day Santorini) experienced a world-changing volcanic eruption over 3500 years ago. The idea of something small that can change the world is the key that unlocked our idea. This small drop, infused with 5 vital electrolytes and a silky-smooth feel is the powerful healing.