If you want your adorably mischievous brand icon to make his new musical campaign even more famous, then why not team him up with someone who is the ultimate entertainer and just as playful and fun-loving as Felix himself? Our collaboration with Robbie Williams premiered in January 2023 on YouTube across 30 European markets simultaneously. Celebrating all the reasons why cats are living the best of lives, the specially commissioned track is brought to life with the two legends on stage. It’s a mighty fine performance from Robbie, and Felix was . . . well, just his usual self!