While other agencies scramble to reverse engineer themselves for the age of collaboration, AFG& was born with collaboration at its core. They started life as a small, street-smart collective called Avrett Free Ginsberg, which became an icon of the original New York creative revolution by realizing that the more voices they could include in this thing,
the louder they could shout.
Frank Ginsberg, Founder, Creative Chairman & CEO
Frank Ginsberg is an advertising guru. Over the years, a lot of other labels have been affixed to him too: founder, chairman, entrepreneur, icon and legend. But the one title Frank has always been most comfortable with is the one he started with– art director. His singular style, distinguished by its differentiating power, has helped build brands like Purina Cat Chow, Friskies and Fancy Feast Cat Food, U.S. Trust, Financial Times, Clear Eyes Eye Drops, Goody’s Pain Relief, Monistat, Nair, Enterprise Rent-A-Car, Bacardi, Van Cleef & Arpels, St. Regis Hotels and Tumi Luggage.
Frank sits on the boards of directors of the 4A’s Creative Committee, The American Hospital of Paris Foundation, The Acting Company and the Children’s Hearing Institute, which honored him with the Jule Styne Humanitarian Award. He also serves on the dean’s boards of the Boston University College of Fine Arts and the New York University College of Arts & Science.
AFGEurope
AFGEurope is a full-service, fully staffed network of people and offices throughout Europe and Russia, created to serve the needs of their global clients. They’re now at work in 39 markets and are hubbed in London. The beautiful thing about The Ultimate Partnership is that it’s an idea that speaks every language, for it includes afgasia and afgbrazil as well.
NYU Student Studio
Through an innovative partnership with the NYU Steinhardt School, AFG& creates teams of talented students who work together as an agency-within-the-agency to bring their clients new ideas and fresh perspectives. They call it the AFG Student Studio, and it’s an amazing and invaluable learning experience. (For the students, too.)
Diversity
At AFG&, they operate as a whole – made up of many. They are not defined by race, culture or religion, but by experience, outlook and intellect. Their backgrounds and lifestyles mold them as people and inspire the unique work they provide for their clients. At AFG& they embrace difference because it leads to greatness. They believe that in order to really harness the power of unlimited partnership, they must bring their whole selves to the table and embrace, celebrate and leverage their unique differences to make themselves a better whole.
The firm is active in the following:
• Asian Heritage Group
• Somos – Hispanic/Latino Heritage Group
• Women’s Leadership Network
• BEN – Black Employee Network
• IPGBLT – Gay, Lesbian, Bisexual,Transgender and Allies Group
• IPG Multicultural Resource Groups
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