Full Funnel Strategy & Creative
Moet Chandon
Client Moët & Chandon
Category P2P

Moët & Chandon challenged us to introduce Mini Moët to a millennial audience in a meaningful way via a carnival theme. We understand that luxury to this cohort is about being the star in one’s own memorable experiences; this is far more valuable to them than tangible goods.

Our solution? We celebrated the brand’s heritage and equity in the context of millennials being stars in their own lives, and looked to create opportunities for every day moments.