TheraTears – AFG

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TheraTears – AFG

Regional and Global Comms Delivered Across Markets

TheraTears

Client TheraTears

Category OTC

Breaking with OTC category conventions, AFG& dug into the brand’s semiotics to uncover “Thera.” The Greek island of Thera (present-day Santorini) experienced a volcanic eruption over 3500 years ago that literally changed the world. That ripple effect event became the key that unlocked a brand world. One drop of TheraTears, infused with 5 vital electrolytes and a silky-smooth feel, can change your world.