Tumi – AFG

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Tumi – AFG

Brand ID & Design, Print

Tumi

Client Tumi

Category Travel

For Tumi, AFG& crafted a brand story for new audiences inspired by the elite allure of travel, creating a quantum shift in perception from need to want. Visual narratives that said the world is as close as your suitcase spoke across products, media, cultures and geography. In record time, AFG& elevated Tumi from functional brand to lifestyle must-have, and created a new badge of global luxury.