Van Cleef & Arpels

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Van Cleef & Arpels – AFG

Branding & Print

Van Cleef & Arpels

Client Van Cleef & Arpels

Category Luxury

While other luxury brands borrowed the interest of celebrity endorsements, AFG& drew inspiration from nature to showcase the extraordinarily complex and beautifully simple Van Cleef & Arpels jewelry designs. These timeless works of art became the focal point of each naturally-inspired visual story, which helped global sales double, and still runs today--one of the longest-lasting global jewelry campaigns of all time.