When the Team at SuperDerivatives came to us, we quickly realized they had a better financial pricing product than what was currently available on the market for just a fraction of the price. An algorithm that predictively modelled commodities futures – the product was a stealth weapon in the early days of the Derivatives Markets. However – as a new brand to the market, with little to no brand awareness, they needed better ways to reach and convert potential customers. Creating distinctiveness was critical to stand out against the dominant category players like Bloomberg and Reuters.
A Super Life in Awareness
The answer was right there in the name itself: Super.
We created stories that uniquely merged our brand name and our targets’ interests to create truly memorable communications that gave the brand credibility with potential customers. The campaign was launched across a highly targeted media buy targeted at the finance community.
Increased Awareness from 4% to 82%
Increased Investor Interest
Withiin a few short weeks of launching the brand, the sales Team at SuperDerivatives starting receiving their very first inbound calls. By uncovering their most compelling brand story, SuperDerivatives experienced an unprecedented lift in awareness and consideration - Incoming sales calls rose from just 4% of incoming traffic to 82% - this dramatic jump was one of the major contributing factors which resulted in SuperDerivatives being sold to a major investor the following year.