Fragrance
It’s impossible to walk through the perfume aisle of any store without passing shelf after shelf of celebrity scents. Parlux needed to create a relationship with their target by finding a unique way to stand out in a crowded marketplace.It’s impossible to walk through the perfume aisle of any store without passing shelf after shelf of celebrity scents. Parlux needed to create a relationship with their target by finding a unique way to stand out in a crowded marketplace.
The world of celebrity...peeking behind the curtain
We created that connection by inviting consumers into the world of the celebrity, allowing them to peek behind the curtain by creating content in a way that was totally unique for the category. With behind-the-scenes footage from our photoshoots, we helped the consumer forge a stronger connection with the stars they loved like Rihanna and Paris Hilton. The brand took over Times Square and Macy’s in New York with giant video installations, supported by stunning print communications that embodied the personality of each featured celeb.
Nude by Rihanna
No Rules by Nicole Richie
Digital content drove bestselling fragrances
Inviting consumers behind the scenes to gain a more intimate look at their favorite celebrities brought the Parlux portfolio to life. The video content was picked up by digital media outlets around the world and our featured scents catapulted to the top, becoming best sellers in the category.
