New York City’s 101 Warren was more than an address. It was a blank canvas upon which we were asked to develop a distinctly differentiated real estate brand in the World’s most competitive marketplace.
Creating an Icon Among Giants
We had an edge. We don’t just work in New York, we are New York. We understood the high demands of the project, we knew what was at stake, and most importantly, we shared the same discriminating taste and exacting standards as the clientele we needed to reach. While other properties all talked about square footage and neighborhood benefits, we created an experience, a vision, a story of a uniquely better way of life…a groundbreaking approach for the category at the time.
With powerful iconography inspired by this amazing building’s façade, a full tool kit came to life and 70% of the building’s residences were sold in only six months. Before the building had even completed construction, all residences were sold out.