The problem St. Regis Hotels was facing was a big one. Both their awareness and occupancy rates were in sharp decline. The hotel chain’s communications were marked by their old world approach to luxury through sophistication, which meant they weren’t getting credit for the personal and customized touch today’s consumers were looking for.
Reimagining the Luxury Experience
With our expertise in bringing luxury to life, we gave the old school hotel chain a new feel by tapping into the idea, ‘Every Need Anticipated’. The new campaign completely changed the idea of luxury, creating an experience that catered to the modern individual, with all their unique needs and desires in mind.
Increased Awareness by 20%
With this bold new positioning, awareness rose and occupancy swiftly grew 20%. Shortly after, St. Regis was named one of the world’s top luxury experiences. The hotel continues to thrive, proving that our modernized and personalized approach to luxury was exactly what consumers were looking for.